Seven-figure ad campaign by American Parents Coalition warns of TikTok's danger to kids

A new parental rights group launching Wednesday is hitting its stride straight away with a million-dollar ad campaign to warn parents of the dangers posed to their children by TikTok, the Chinese-owned viral video app currently fighting for its life in the United States.

The American Parents Coalition — or APC — was launched by parental rights advocate Alleigh Marré who will serve as the group’s executive director. According to a press release from the nascent organization, APC will work to “put parents back in the driver’s seat through public policy efforts, local and community activism” and demand “further transparency from the institutions influencing our children.”